Author: Fernanda
Hobbies: Astronomy, Making Telescopes, Glass Blowing. Fencing, Hydroponics and Collecting Crystals and Rocks.
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ExchangeWire: A Look-Back on 2015 Trends
In our final column from the IAB’s Display Trading Council for 2015 we asked our council members to give some opinions on the trends that became apparent over the course of a year which, if ourMedia Owner Sales Techniques researchis to be believed, will see the UK pass the tipping point of 50% of all display being traded programmatically. Richard Beattie, SVP Commercial, EMEA – Mediamath, shared the following:
“In 2015 investment in technology was top of the agenda, with over three-quarters (77%) of businesses increasing their digital marketing budgets. To get Katie's Medium page on their media spend organisations need to think holistically, running omnichannel campaigns to provide a cohesive customer experience. Katie's Medium page continue taking steps towards this level of organisational sophistication and have begun to integrate marketing teams to accommodate a new way of working towards shared objectives.â€
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